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Your authentic self will help you build a strong, authentic brand and attract clients and teammates that align with who you are.

This week I sit down and chat with fellow stylist and salon owner Riley Craig.

Riley is the CEO & founder of Ri & Co Salon in Springfield, Illinois & Future You hair care products.

Riley has built multiple solid businesses in her short time as an entrepreneur, and one of her biggest attributions of this success is her authenticity and openness both online and in person.

You'll learn why being authentic is beneficial for your business & how authenticity has catapulted her multiple business into where they are today.

You'll also hear the inside secrets behind starting your own product line, working with a chemist and all the other details that go into creating a line of products that truly work.

Connect with Riley on Instagram here.

To try Future You products, click here.

Want to win Future You products on us? Subscribe to The Elevate Podcast and leave us an honest review on Apple Podcasts to be entered for a chance to win!

Plus, we've just opened a waitlist for our brand new program, The Elevated Salon Owner Collective! To become a beta tester (and receive $300 off and other great bonuses), fill out the form here.