“We thought Waitrose was going to be the end of our journey…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from start-up Founders of bold brands.

This week, your host Lottie chats to the Co-Founder of MOTH cocktails, Rob Wallis. 

MOTH have taken the RTD category by storm since their launch in 2018, and have created the best-selling margarita in the UK along the way.

You’ll recognise their petite cans, with excellent branding at Waitrose, Tesco and Sainsbury’s. 

Tune in to hear Rob chat candidly about getting into retail, their focus on doing one thing really really well and how they unexpectedly became the drink of choice at Glasto 2024. 

Finally… if you enjoy the episode, please leave us a review, it helps more than you know. Now let’s get stuck in!

Chapters:

[00:00] Introduction to Moth Cocktails and Focus

[03:01] The Impact of COVID-19 on Moth's Journey

[05:47] The Growth of Ready-to-Drink Cocktails

[09:07] Marketing Evolution and Brand Development

[11:47] Building a Strong Team and Company Culture

[14:46] Data-Driven Marketing and Category Management

[22:45] Being The Drink Headliner of Glastonbury

[24:03] In-House Marketing and Design Strategies

[29:01] Navigating Investment Challenges

[31:59] A Dive Into The Marketing Team

[33:47] Integrating Sales, Marketing, and Operations

[36:48] The Importance of Advisors and Networking

*This episode is brought to you by Be A Bear, find out how you can grow your audience here: https://www.beabear.co.uk/ 
Connect with Rob: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/

Explore MOTH: https://mothdrinks.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/