Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

52. The Secret to Making Big Strategies Work: The Popcorn Principle


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Ever felt like you’re doing everything right—showing up, following the strategy, putting in the time—and still not seeing results?

If you're wondering whether to stay the course or jump to something new, this episode will meet you right in that messy middle.

And this is not just another episode—it’s a celebration! 🎉

With 52 weekly episodes, this podcast officially turns one year old today—and I’m sharing the surprising story of what almost made me quit halfway through… and why sticking it out turned into my biggest growth moment of the year.

You’ll walk away with the Popcorn Principle—a mindset and system to help you stay committed just long enough to find out if your big strategy or project is actually working and about to start popping!

🎯 YOU'LL DISCOVER

  • Why most strategies fail (hint: it's not because they're bad)
  • How to know if you're quitting just before the results show up
  • The 3 keys of the Popcorn Principle to support long-term commitment
  • What worked (and what didn’t) during my first year of podcasting
  • The exact systems I used to keep going when results were flat

🎁 CELEBRATING 1 YEAR OF THE SHOW

I’m so grateful you’re here—whether this is your first episode or your 52nd. Your support is one of the many reasons I kept going every single week (and can't wait to bring yuo more new episodes in 2026). THANK YOU!

🍿 GET CLEAR ON THE RIGHT STRATEGY TO PURSUE *FIRST*

Wondering about a new message, marketing strategy, or offer? Get clear by talking with an expert before you put the Popcorn Principle in play, and you'll see more pop than ever!

👉 Set a free consultation with me for January: www.greateststorycreative.com/consult


🎟️ JOIN ME FOR SUPER SIMPLE GOALS → LIVE WORKSHOP: JAN 5

Want to feel ready for your big moves in 2026?

👉 Save your seat for my new, Super Simple Goals workshop! www.greateststorycreative.com/popup

I’ll walk you through this exact 3-step process I use to set simple goals that really stick—plus share a surprise visual template you can reuse year after year.


#popcornprinciple #businessstrategy #marketingmindset #consistency #coachingbusiness #consultingbusiness #establishyourself

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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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