From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the highest-converting openers, how to tailor context to any persona, the tactics they use to disarm prospects, and the triple-bypass method for getting past gatekeepers. You’ll also get strategies to avoid spam-tagging, boost connect rates, and keep momentum high during every dial block.

Timestamps:

00:01 Current top cold call opener (Tailored Permission)

03:33 Adjusting your opener for CFOs and senior decision-makers

04:43 How to make prospects laugh & break telemarketer resistance

07:26 Triple Bypass: Getting past gatekeepers without sounding salesy

09:49 How much research to do before each cold call

12:12 Blind vs researched dialing: Which books more meetings

13:35 Handling “call me later” and “I’m too busy” objections

16:10 When to leave voicemails (and the voicemail that doubles replies)

17:15 Should you double dial? Smart tactic or spam trigger?

18:29 Tools to speed up dialing and increase conversations

19:10 How to boost cold call connect rates (4 proven tactics)

21:03 Getting accurate phone numbers using data waterfall

22:27 How to prevent no-shows after the meeting is booked

23:32 What to say when someone says “cold calling doesn’t work”

24:59 The fastest way to instantly improve your cold calls

26:22 How to stay confident during a cold call losing streak

27:22 Most memorable cold call stories (good and bad lessons)

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Cold Calling Sucks (And That’s Why it Works)⁠

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