The Bread Winner Podcast

53. Community Over Competition: How to Stand Out in a Saturated Market and Connect in Intentional Community


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In this episode, I had the joy to sit down with my dear friend and community leader, Christine Brinkman, founder of Babes Support Babes. Christine shares her passion for connection and her experience creating spaces where women entrepreneurs thrive holistically—not just in business, but in life.

We dive into the concept of "community over competition" and discuss why building authentic, supportive relationships is key to personal and professional growth.

Christine offers actionable advice for finding or creating intentional communities that fuel your growth, including practical tips for connecting with like-minded entrepreneurs, staying consistent, and showing up authentically.

Whether you're a sourdough baker navigating a saturated market or a business owner looking to deepen your local network, this episode is packed with insights that will empower and inspire you.

Key Topics Covered:

  • The origin of Babes Support Babes and its core values.
  • Why "community over competition" can transform your mindset and your business.
  • Practical steps to find and nurture life-giving communities.
  • How consistency builds trust and deepens relationships.
  • Standing out in saturated markets by highlighting your unique attributes.
  • Christine’s advice for starting your own supportive group, even if it’s small and virtual.

Connect with Christine:

Follow Christine on Instagram at @BSBSATX. Send her a DM to ask questions or share your journey—she loves cheering you on!

Let’s Connect:

If this episode resonated with you, take a screenshot, tag me on Instagram @Carolinebower_sourdough, and tag Christine @BSBSATX so we can see where you’re tuning in from and connect further.

Important Links: Visit the episode page (carolinebower.com/episode53) for actionable takeaways and key bullet points from our conversation.

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

Want to thrive in an intentional online community of other bakers? Join The Bread Winner Inner Circle Waitlist: hwww.carolinebower.com/innercirclewaitlist

For links to my favorite microbakery supplies, check out carolinebower.com/links

Mentioned in this episode:

Try Sunrise Flour Mill Organic Heritage Flour

I'm a HUGE fan of Sunrise Flour Mill both for speciality products in my microbakery as well as for my family! I know I'm maximizing the nutrition of everything I bake using Sunrise Flour!

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The Bread Winner PodcastBy Caroline Bower

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