If the idea of "selling" makes you cringe or even hestiate, you're not alone. For many nonprofit consultants, sales feels out of step with your mission—even though your business depends on it.

But what if selling wasn't about pressure or persuasion? What if it was simply about making it easier for the right people to say yes?

In this episode, I'll walk you through a powerful reframe that will shift how you think about sales conversations. Whether you avoid follow-ups, downplay your value, or rely entirely on referrals, this mindset shift will help you step more confidently into your role as a leader—and open the door to more aligned client relationships.

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