In this episode I’m joined by founder of Bright Sky HR and host of podcast HR Coffee Time, Fay Wallis and we’re talking about what happens when you turn your expertise into something tangible.

Fay is the creator of the Essential HR Planner, a beautifully designed physical planner that has become widely recognised in her industry. She now sells over 1,000 copies a year. But this conversation is not about glossy success stories.

It’s about what it really takes to build something physical in a digital world.

We talk about the emotional ups and downs, the stress, the learning curves, the evolution year by year and why creating a tangible product can position you in a way that content alone sometimes cannot.

If you’ve ever thought about writing a book, creating a planner, launching a journal or packaging your expertise into something people can actually hold in their hands, this episode will give you a grounded and honest perspective.

We talk about:

1. How Fay went from a simple 19-page PDF to a nationally recognised hardback planner
2. The difference between revenue and authority when it comes to tangible products
3. Why physical products can build trust and credibility in a powerful way
4. The emotional reality of launching something annually
5. How a product can quietly become the thing you’re known for

This conversation is a reminder that visibility isn’t always about being louder online. Sometimes it’s about building something meaningful and letting that speak for you.

Connect with Fay:

LinkedIn

Bright Sky HR website

Essential HR Planner

Connect with Vicki:

Take the visibility archetype quiz

Follow me on Instagram: @iamvickiknights

Check out my website

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