You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. This goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example.

To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard:

EPISODE 4 https://youtu.be/7HVO7UtWOaY

EPISODE 13 https://youtu.be/SboaBN_VmRc

Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable. 

Balloon Website: https://getballoon.com/

Amanda Greenberg IG: @amanda.k.greenberg

Learn more about this episode.