Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland.

Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa

Adam’s Agency Thinkerbell: https://www.thinkerbell.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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