Your Ag Empire

54. Turning Minutes into Money: The 1,000 Minute Framework


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We all have the same 24 hours in a day, but how you spend them determines if your operation grows or stalls. In this episode, host Jonathon Haralson breaks down the “1,000 Minute Rule,” a concept adapted from business heavyweights Ryan Serhant and Codie Sanchez. It challenges the traditional agricultural mindset that working harder is the only way to win. We look at how to stop trading your time for hourly wages and start investing your minutes like capital to get a real return on your day.

This discussion moves beyond theory and offers a tactical seven-day audit to expose where your time is actually going. Learn how to categorize tasks into high-value work that only you can do versus low-level work that drains your focus. The goal is to stop acting like an employee in your own business and start leading like the CEO your land needs. If you are tired of running on empty, this episode gives you the structure to take control back.

In this episode, we cover:

  • Every producer starts the day with roughly 1,000 productive minutes, and you need to budget them as strictly as you budget your operating capital.
  • Entrepreneurs get paid for solving problems and creating solutions rather than how many hours they spend grinding on tasks that could be delegated.
  • A seven-day time audit is the most effective way to identify the “red tasks” that waste your day and the “green tasks” that actually drive revenue.
  • You cannot afford to spend your time on low-value labor when your operation requires high-level strategic decision-making to survive and grow.

Make sure to hit follow/subscribe so you never miss an episode. .

Connect with Your Ag Empire:

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Resources & Links:

  • Learn more about the Elite Mastermind and how to become a member
  • Protect your livestock investment with Empire Ag’s risk management solutions
  • Join The Dirt email subscription 
  • Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

Empire Financial Services

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Your Ag EmpireBy Jonathon Haralson & Holly Haralson

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