Daniel Goetz, Founder and CEO of GoodPop, shares how this brand, which started 15 years ago when he was a college student, is shaking up the frozen novelty products industry. We talk about how GoodPop is reinventing classic treats with healthier options made from real ingredients and less sugar. We also discuss the brand’s future, including drinks. Daniel talks about the early days of the business, including launching with 18 different recipes and selling products at farmers markets and events. He emphasizes the importance of staying focused and building deep relationships with retailers and consumers. Daniel also discusses the challenges of getting into the frozen case and the definition of success as an entrepreneur. His journey getting here and his vision is incredible. Scaling a brand in the frozen novelty industry is no joke and we hear what it takes. You are going to love this episode and I can’t wait for you to hear it. Now on the #TheKaraGoldinShow. 

To learn more about Daniel Goetz and GoodPop:

https://www.tiktok.com/@goodpop

https://www.linkedin.com/in/danielgoetz/

https://www.instagram.com/goodpop

https://www.goodpop.com/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/540