What can a $2B concert tour teach us about business strategy? Quite a lot. We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift. In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself. Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

 

Get Kevin’s book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

 

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