<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2211638/open_sms">Send Katie a Text Message!! </a>Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?Check out the full show notes and resources at <a href='https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client'>https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client</a>This podcast is brought to you in partnership with <a href='https://www.leahbryantco.com/?utm_source=successbydesign&utm_medium=referral&utm_campaign=client_referral'>Leah Bryant Co.</a>Connect with Katie <a href='https://www.linkedin.com/company/color-works-coaching/posts/?feedView=all'>LinkedIn</a> <a href='https://app.helloaudio.fm/feed/2785e477-d9cd-46ba-ba63-531d7620c09c/signup'> </a><a href='https://successbydesign.coach/discovery-call?utm_source=podcast&utm_medium=audio&utm_campaign=podcast_traffic'>Business Strategy Sessions for Interior Designers </a> <a href='https://successbydesign.coach/free-resources'>Free Resources for scaling your interior design firm</a> <a href='https://successbydesign.coach/'>Website</a>

Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want. In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%? Check out the full show notes and resources at https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client This podcast is brought to you in partnership with Leah Bryant Co. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

<a href="https://www.buzzsprout.com/twilio/text_messages/2211638/open_sms" rel="noopener noreferrer">Send Katie a Text Message!! </a>Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business.&nbsp;Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?Check out the full show notes and resources at&nbsp;<a href="https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client" rel="noopener noreferrer">https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client</a>This podcast is brought to you in partnership with <a href="https://www.leahbryantco.com/?utm_source=successbydesign&amp;utm_medium=referral&amp;utm_campaign=client_referral" rel="noopener noreferrer">Leah Bryant Co.</a>Connect with Katie <a href="https://www.linkedin.com/company/color-works-coaching/posts/?feedView=all" rel="noopener noreferrer">LinkedIn</a> <a href="https://app.helloaudio.fm/feed/2785e477-d9cd-46ba-ba63-531d7620c09c/signup" rel="noopener noreferrer"> </a><a href="https://successbydesign.coach/discovery-call?utm_source=podcast&amp;utm_medium=audio&amp;utm_campaign=podcast_traffic" rel="noopener noreferrer">Business Strategy Sessions for Interior Designers </a> <a href="https://successbydesign.coach/free-resources" rel="noopener noreferrer">Free Resources for scaling your interior design firm</a> <a href="https://successbydesign.coach/" rel="noopener noreferrer">Website</a>

55: Defining Your Ideal Interior Design Client

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design. We’ll answer questions like: How do I get more interior design clients? What should I charge for interior design services? What are the best marketing strategies for interior designers? How can I grow my interior design business? How do I build a brand as an interior designer? How can I scale my interior design business? What systems do I need to run a successful interior design business? How do I create a client onboarding process for my design firm? Is it worth hiring a coach for my interior design business? This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out. If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place. Tune in, and let’s grow your interior design business—together.

Business

Entrepreneurship

Education

Arts

Self-Improvement

Design

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design. We’ll answer questions like: How do I get more interior design clients? What should I charge for interior design services? What are the best marketing strategies for interior designers? How can I grow my interior design business? How do I build a brand as an interior designer? How can I scale my interior design business? What systems do I need to run a successful interior design business? How do I create a client onboarding process for my design firm? Is it worth hiring a coach for my interior design business? This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out. If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place. Tune in, and let’s grow your interior design business—together.

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