Most cleaning business owners know their funnel could be better, but where do you even start?

In this episode, Katie Jenks of Serene Clean joins Stephanie Pipkin to unpack the real-world funnel transformation that helped Serene Clean fill its calendar fast. From low-converting forms to forgettable follow-ups, Stephanie shares the exact changes she made with Katie’s help to plug the leaks, and the numbers to prove it worked.

They break down every part of the funnel: website tweaks, lead magnets, automations, metrics, and mindset. This isn’t theory, it’s the behind-the-scenes of a cleaning company that went from silent inboxes to booked-out schedules.

If you’ve ever wondered what actually moves the needle in your marketing funnel, this episode is your blueprint.

How Katie identified the “silent killers” inside her original funnel

What finally made her website start converting—not just existing

Stephanie’s advice that led to higher-quality leads and faster bookings

Why Serene Clean ditched the fluff and doubled down on simplicity

The small email tweak that changed everything

How to track what’s working (without feeling overwhelmed by data)

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Apple Podcasts: Episode 55 

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