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In this episode of The Complete Agent Podcast, Ian Storey and James Kendall catch up on their weeks, discussing the importance of stepping back and taking breaks before diving into a deep conversation with Ian Macbeth of Avocado Property.

The discussion explores the challenges facing the estate agency industry today, particularly around communication, recruitment, and the evolving role of brand protection in a competitive market. Ian Macbeth shares the unique approach that Avocado takes—moving away from traditional sales and instead focusing on marketing and consultancy as the core of their model.

The conversation covers:

🔹 How Avocado differentiates itself in the industry through a marketing-led approach.

🔹 The importance of recruiting the right agents and maintaining high standards.

🔹 Strategies to support and retain self-employed agents for long-term success.

🔹 Sustainable business models and exit strategies designed to attract venture capital interest.

🔹 The role of lead generation, marketing discipline, and team culture in building a resilient estate agency.

Whether you’re an estate agent looking to refine your approach or a business owner considering new recruitment strategies, this episode is packed with insights you won’t want to miss.

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