In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand.

She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how she leveraged influencer marketing, TikTok virality, and retail partnerships with Priceline to scale the business.

Entrepreneurs will learn about bootstrapping, brand storytelling, and the power of community in building a product-based business.

Listen to Nathan and Rachael discuss:

- Rachael’s transition from corporate marketing to co-founding a skincare company

- How she secured the licensing rights to a groundbreaking acne technology

- The viral TikTok moment that turned TBH Skincare profitable overnight

- Her approach to handling funding, from friends and family investments to equity crowdfunding

- The process of merging TBH Skincare into York Street Brands and what’s next for the business

- And much more business advice…

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