In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach.

He dives into how he applied four key leverage points—product, audience, margin, and operating costs—to scale sustainably without relying on Meta ads.

This conversation is filled with invaluable insights for entrepreneurs on mindset, resilience, and building a profitable brand in today’s competitive market.

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