●      Adam Yoder suggests that dealers should consider implementing rewards programs to drive traffic back to their stores. He uses examples of companies like Chick fil A and Starbucks to demonstrate the effectiveness of such programs. Corey Smith agrees, emphasizing the importance of making the dealership stand out from competitors in order to attract customers. They discuss the benefits of offering prepaid maintenance as part of an Advantage program, as it helps build customer retention and loyalty. Other potential products include cosmetic policies for fixing dents and dings, key replacement, and upgrading warranty terms. Adam emphasizes that these offerings need to be communicated with excitement by salespeople in order to make customers feel more comfortable during the buying process. The goal is to provide a positive experience that leads to long-term customer satisfaction and increased profits for the dealership.

●      Adam Yoder discusses the importance of introducing an Advantage program to customers and highlighting its benefits. He emphasizes the need for customization based on customer preferences and demonstrates how it can be used in negotiation. Corey Smith adds that staff training is crucial, emphasizing the importance of consistency and unified messaging across departments. They also discuss marketing strategies for promoting the Advantage program, including website banners and third-party sites. Ongoing training and involvement from sales managers are necessary for successful implementation and a cultural shift towards value selling. The ultimate goal is to build relationships with customers, drive retention, and grow the business.

Adam Yoder advises dealers to take advantage of the opportunity and not wait to put a program together. He offers his assistance and encourages anyone interested to reach out to him. Corey Smith emphasizes the importance of delivering a legendary customer experience and highlights their ability to provide tools, knowledge, and training for dealership success.