Lash Biz Babes

56. Using Paid Advertising to Grow Your Beauty Business with Deirdre Andrews of Define Marketing


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Paid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it!

This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure to learn something new today.


Here is where you can find Deirdre online:

Instagram: www.instagram.com/definemarketingblog

Website: www.definemarketing.ca

The Booked Blueprint for $27: Her 1-hour strategy class where she’ll take you behind the scenes of a real life paid ads campaign and show you how she and her client booked 42 new lash clients in just 12 weeks👏🏼 https://www.definemarketing.ca/masterclass/


Let’s be friends on Insta! Here’s where you can find your host, Erica: www.instagram.com/xoericaschramm


LASH BIZ BABES ONLINE CONFERENCE 2024: Our year 2 dates have been announced! May 18th + 19th, 2024. This 2-day virtual event is for solo beauty business owners who are ready to step into their empowered era🦋 You will be empowered with support to physically, mentally, emotionally, strategically, + financially thrive in the world of beauty business. This is the lowest that ticket prices will be and the ONLY link currently available to get a ticket. I’ll be closing this $99 presale link on December 31st at 11:59pm mountain time! Tickets won’t go back on sale until February and the prices will go up❤️‍🔥 I’d love to *virtually* meet you in May!

Learn more about the event and get your ticket for only $99 here: www.lashbizbabesconference.com


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Lash Biz BabesBy Erica Schramm

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