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563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson
In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms.
She shares:
• The wild journey of scaling Kikki.K to 120 stores in 6 countries
• How losing her business twice reshaped her view of failure and resilience
• Why journaling became her most powerful tool for balance and clarity
• The hard lessons from choosing the wrong investors and CEOs
• How she’s building Dream Life with more freedom, purpose, and creativity
If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click here
Connect With Kristina Karlsson
Instagram → Click here
Website → Click here
Dream Life Store → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
View all episodes
By Foundr Media
4.9
562562 ratings
In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms.
She shares:
• The wild journey of scaling Kikki.K to 120 stores in 6 countries
• How losing her business twice reshaped her view of failure and resilience
• Why journaling became her most powerful tool for balance and clarity
• The hard lessons from choosing the wrong investors and CEOs
• How she’s building Dream Life with more freedom, purpose, and creativity
If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click here
Connect With Kristina Karlsson
Instagram → Click here
Website → Click here
Dream Life Store → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
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