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565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]
In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up.
She shares:
• The heartbreaking moment that inspired her SPF obsession
• How she created the world’s first chemical sunscreen without oxybenzone
• Her failed school program—and why it led to retail success
• The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder
• How she brought Maria Sharapova on as an investor
• The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory)
If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click here
LinkedIn → Click here
Connect With Holly Thaggard
Holly’s Instagram → Click here
Supergoop! Website → Click here
Supergoop! Instagram → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
View all episodes
By Foundr Media
4.9
562562 ratings
In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up.
She shares:
• The heartbreaking moment that inspired her SPF obsession
• How she created the world’s first chemical sunscreen without oxybenzone
• Her failed school program—and why it led to retail success
• The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder
• How she brought Maria Sharapova on as an investor
• The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory)
If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click here
LinkedIn → Click here
Connect With Holly Thaggard
Holly’s Instagram → Click here
Supergoop! Website → Click here
Supergoop! Instagram → Click here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
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