The Foundr Podcast with Nathan Chan

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI


Listen Later

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.

They share:

• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey

If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.

Foundr Community Offers

Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:

→ Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠
→ Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠


Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠


Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started.

Connect With Nathan Chan

Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠


Connect With SURI

Website → ⁠https://trysuri.com⁠
Instagram → ⁠https://www.instagram.com/discoversuri⁠

Follow Foundr for More Business Growth Strategies

YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠Click here

...more
View all episodesView all episodes
Download on the App Store

The Foundr Podcast with Nathan ChanBy Foundr Media

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

562 ratings


More shows like The Foundr Podcast with Nathan Chan

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,449 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,834 Listeners

Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

731 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,789 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,348 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

986 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

877 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,781 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

The Lazy CEO Podcast with Jane Lu by Jane Lu

The Lazy CEO Podcast with Jane Lu

8 Listeners

Moneywise by Hampton

Moneywise

643 Listeners