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570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI
In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.
They share:
• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey
If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With SURI
Website → https://trysuri.com
Instagram → https://www.instagram.com/discoversuri
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
View all episodes
By Foundr Media
4.9
562562 ratings
In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.
They share:
• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey
If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With SURI
Website → https://trysuri.com
Instagram → https://www.instagram.com/discoversuri
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
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