In episode 575, Natasha teaches us how to effectively delegate tasks to our team and empower them to run our business when we’re not there.

Natasha Zo is a former journalist from Siberia today running her international PR and visibility agency. As a PR agent, she’s helped authors launch #1 bestselling books, booked national TV, and landed clients on the world’s top podcasts and magazine covers. Leading up to this she lived on 3 different continents, volunteered in Central America, managed a high-performing marketing team in Asia, and taught public speaking to refugee teenagers. She is on a mission to see less clickbait and more empowering knowledge in the media.

In this episode, you’ll learn about what to look for when hiring employees, or outsourcing tasks, and how to prepare for extended periods off in your business (like maternity leave) by delegating tasks effectively.

Key points discussed:

- Delegating and streamlining are crucial for growth and freedom: Automating and delegating tasks allows entrepreneurs to focus on innovation and creating their best work.

- Regular team check-ins and clear communication: Scheduling weekly one-on-ones and team meetings ensures a shared understanding of goals and responsibilities.

- Maternity leave can be a catalyst for streamlining a business and building a strong team: Preparing for an extended leave forces you to document processes and distribute tasks effectively.

- Tracking tasks can provide clarity on what to delegate and automate: Logging your daily activities helps identify opportunities for outsourcing and streamlining.

- You can take a break from social media as long as other visibility strategies are in place: Maintaining a referral network and offline relationships can sustain a business during a social media hiatus.

- Building a referral network and deliberate offline networking: Diversifying lead sources so that you are not dependent on source for all your clients.

- Test for self-motivation and initiative in potential team members when hiring: Incorporating specific tasks and instructions into the application process helps identify proactive and detail-oriented candidates.

- Automation and delegation allow entrepreneurs to focus on innovation: Streamlining administrative and operational tasks frees up time for strategic planning and creative pursuits.

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