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In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.
She reveals:
• How she built Outdoor Voices into a $100M cult brand by age 30
• Why the DTC playbook failed—and what she’s doing differently now
• The four-part community-building formula that makes customers 4x more valuable
• Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
• Why owning your story and controlling your cap table is non-negotiable
• The future of founder-led content, brand building, and consumer trust
If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Connect With Ty Haney
Follow Foundr for More Business Growth Strategies
By Foundr Media4.9
562562 ratings
In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.
She reveals:
• How she built Outdoor Voices into a $100M cult brand by age 30
• Why the DTC playbook failed—and what she’s doing differently now
• The four-part community-building formula that makes customers 4x more valuable
• Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
• Why owning your story and controlling your cap table is non-negotiable
• The future of founder-led content, brand building, and consumer trust
If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Connect With Ty Haney
Follow Foundr for More Business Growth Strategies

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