In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.

She reveals:

• How she turned 18 SKUs into millions of units sold in year one

• The simple packaging strategy that disrupted the beauty industry

• Why she avoided debt and scaled profitably without VC pressure

• Her raw take on selling her “baby” and facing post-exit depression

• The lessons from a failed second business—and why it was her best teacher

• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands

If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.

Foundr Community Offers

Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:

Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠

Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠ to get started.

Connect With Nathan Chan

Connect With Toni Ko

Follow Foundr for More Business Growth Strategies