In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business. 

Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication. 

Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.

00:00  Welcome to The Designer Within Podcast

02:18 Reflecting on 2024 and Planning for 2025

04:01 Introducing Sara Lynn Brennan

05:09 Sarah's Journey from Teacher to Designer

07:59 The Importance of Processes in Business

16:19 Finding the Right Clients

27:32 Attracting the Right Clients

28:34 Sharing Your Story and Processes

29:16 Navigating Social Media During COVID

30:25 The Power of Authenticity

38:01 Defining Luxury Clients

41:47 Understanding Client Needs

46:26 Balancing Boldness and Sensitivity

51:17 Conclusion and Teaser for Next Episode

MORE ON SARA LYNN BRENNAN:

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 Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work. Watch now at https://mcclainmethod.com/dbft-video-optin

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