You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Link to Joseph's book Messengers: https://amzn.to/2maUW0z

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