Sign up to save your podcasts
Or
Share #58: Why brands should flaunt their flaws
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#58: Why brands should flaunt their flaws
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
View all episodes
By Phill Agnew
4.7
168168 ratings
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
More shows like Nudge
View all
The Knowledge Project
2,698 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,258 Listeners
Founders
2,171 Listeners
The Game with Alex Hormozi
4,469 Listeners
The Diary Of A CEO with Steven Bartlett
8,748 Listeners
My First Million
2,654 Listeners
Uncensored CMO
48 Listeners
The Marketing Millennials
154 Listeners
Marketing Made Simple
288 Listeners
The Hustle Daily Show
229 Listeners
The Startup Ideas Podcast
214 Listeners
Marketing Against The Grain
361 Listeners
The Next Wave - AI and The Future of Technology
54 Listeners
AI Explored
94 Listeners