In this episode, I talk about the value of validating your products or services before investing your time, effort and energy into the actual creation of those products or services.

The main emphasis of this episode, however, is actually a daily affirmation that means a great deal to me.

I will not focus on what I don’t want to have happen. Instead I am committed to focusing on what I do want to have happen. 

In the episode, I share just how this affirmation applies to the the concept of my process for validating products and services.