Kian Golzari is one of the world’s leading experts in sourcing and product manufacturing—developing over 2,500 products and visiting 500+ factories.

In this episode, he shares how to go from idea to product without getting burned by bad suppliers or poor-quality manufacturing. Whether you're working with Alibaba or building a custom product from scratch—this is your playbook.

What you’ll learn:

• How to vet suppliers and avoid common sourcing mistakes

• His exact 3-step product development system

• How to approach factories like a pro (even if it’s your first product)

• Why negotiation is more about positioning than price

• What he’s learned from working with the NBA, UN & billion-dollar brands

• His best tips for working with Chinese manufacturers in 2025 and beyond

If you’re creating a physical product or want to improve your margins—this episode will save you time, money, and a ton of headaches.

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