Rory Westbrook's passion for 1990s fashion led him to founding True Vintage while studying at university. Fast forward almost eight years and True Vintage's sales hit seven figures and is running pop-up stores with Urban Outfitters and Tommy Hilfiger. Rory has recently launched True Store, a fashion & lifestyle store with a focus on sustainable and ethically sourced goods. Last but not least, Rory has been listed as Forbes 30 Under 30 in retail & ecommerce.

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(00:00) Introduction
(02:36) Rory's interest in fashion & entrepreneurship
(06:29) Turning your interests into a side project and business
(07:52) Gaining first movers advantage on new social media platforms
(09:37) Holding stock versus holding no stock business model
(12:26) How do you find one-off vintage products continuously?
(14:56) The quality of clothing of modern clothes to vintage items
(16:56) The move towards sustainability and creating durable products
(19:14) What was the biggest driver to grow the True Vintage brand? 
(21:37) Using podcasting to connect with your audience and build a community
(24:01) Diversifying into new products and launching True Store
(28:31) Outro   

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