In this episode of Talking HealthTech, Peter Birch speaks with Casey Going, founder of MBSPro and a rural GP, about the evolving landscape of general practice and the growing role of artificial intelligence in healthcare.

The conversation explores the operational pressures facing rural clinics, including workforce shortages, financial constraints, and the realities of delivering care outside metropolitan areas.

It also unpacks how technology is being used in real clinical settings, from streamlining administrative tasks to supporting patient triage and improving Medicare billing processes.

Broader themes around practice sustainability, recruitment, and the shift towards larger, more specialised clinics are examined, alongside the opportunities and challenges that come with adopting new digital tools.

The episode offers a grounded look at how innovation is shaping primary care today, and what the future may hold for practice owners navigating a rapidly changing environment.

Key Takeaways

🩺 Operational pressures drive tech adoption: Rural clinics face significant recruitment and financial challenges, making technology and AI tools essential for streamlining processes and reducing overhead.

🤖 AI enhances efficiency, not replaces staff: Technology is being implemented to reduce cognitive load and repetitive tasks among staff, allowing people to focus on more value-adding activities, not eliminating jobs.

💸 Medicare funding misconceptions: Medicare offers rebates, not free care; financial sustainability for clinics requires careful billing and operational strategy as margins remain tight.

🏥 Future of general practice: Practices are likely to become larger and more specialised, with AI assistance and a shift toward two tiers of clinics—ultra-lean bulk billing models and comprehensive, tech-enabled fee-for-service clinics.

👥 Practice ownership advice: Aspiring owners should seek mentors beyond general practice and embrace technology and business principles from other industries for sustainable operations.

Timestamps

00:00 - Introduction & guest background

03:53 - Rural practice operational pressures

07:01 - Balancing clinical care, innovation, and sustainability

09:24 - AI implementation examples

14:11 - Medicare funding & misconceptions

16:41 - Predicted future clinic models

19:21 - Accreditation burden & compliance

23:16 - Financial sustainability of clinics

31:18 - Practical advice for practice owners

33:37 - Upcoming MBS Pro features

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THT+ Digital Health Career Toolkit

Explore the free THT+ Digital Health Career Toolkit, a five-day email series to help you clarify where you fit in digital health and take your next step: talkinghealth.tech/toolkit.

THT+ Digital Health Career Toolkit

Explore the free THT+ Digital Health Career Toolkit, a five-day email series to help you clarify where you fit in digital health and take your next step: talkinghealth.tech/toolkit.