October 21, 2025

598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch

9 minutes

Think your “brand” is a logo, font, and color palette? That’s polish—not branding. Real ecommerce branding makes customers feel understood, builds instant trust, and increases conversions across your product pages, emails, and social.

In this episode, I break down what I’ve learned working with branding expert Camille Moore on our new Ecommerce Branding Blueprint inside Foundr+. You’ll get the principles and system I wish every founder used before launching—so your store stops feeling “nice” and starts feeling necessary.

Here’s what you’ll take away:

• Why logo ≠ brand: your brand is the feeling a customer has the first time they see you

• The trust shortcut: people don’t buy when they understand you—they buy when they feel understood

• The 4 brand pillars that drive sales: product, story, experience/consistency, visual identity

• Signals that cost $0 but increase conversions: clear messaging, cohesive copy, on-brand emails, credible packaging/photos

• Social proof that compounds: why ambassadors (from micro-creators to industry names) build authority fast

• Why branding must be a system, not a vibe—and how to apply it storewide

If you implement even one of these trust signals this week, you’ll feel the lift: lower bounce, higher add-to-cart, and a brand that finally reads “this is for me.”

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SIGN UP TO CAMILLE'S BRANDING COURSE

SAVE 50% ON OMNISEND FOR 3 MONTHS

Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

Learn directly from 7, 8 & 9-figure founders inside Foundr+

Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

BOOST REVENUE WITHOUT MORE ADS

We use Aftersell for simple post-purchase offers that lift sales fast.

⁠⁠⁠⁠⁠⁠⁠https://try.aftersell.app/ptiz4gnmvff7⁠⁠⁠⁠⁠⁠⁠ to get started.

CONNECT WITH NATHAN CHAN

Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES

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