fintech unicorn processing over $25B in payments.

In this interview, the Stax co-founder shares how she went from selling

credit card terminals out of her car to pioneering the first

subscription-based payment processor, raising over $500M in capital, and

scaling a company now generating $120M+ in revenue.

From turning down a $17.5M acquisition offer to building an omnichannel

platform before “fintech” was even a word, Suneera breaks down the

strategies, resilience, and leadership lessons that took her from a

scrappy founder to one of the most successful female entrepreneurs in

tech.

What you’ll learn from this interview:

• How Suneera turned a rejected idea into a billion-dollar company

• The scrappy marketing tactics that got her first 250 customers

• Why she turned down a $17.5M acquisition offer early on

• The lessons from raising over $500M in funding and navigating

investors

• How to build an MVP using white-label solutions and customer feedback

• The importance of execution and focus over “big ideas”

• Why resilience, intuition, and community are critical for long-term

success

• The rebrand from FatMerchant to Stax and what it taught her about

scaling

By the end of this interview, you’ll walk away with proven insights for

scaling a fintech or SaaS company from zero to unicorn status—so you can

apply the same strategies to grow your own business with focus and

resilience.

SAVE 50% ON OMNISEND FOR 3 MONTHS

Get 50% off your first 3 months of email and SMS marketing with Omnisend

with the code FOUNDR50. Just head to https://your.omnisend.com/foundrhttps://your.omnisend.com/foundr to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

Learn directly from 7, 8 & 9-figure founders inside Foundr+

Start your $1 trial → https://www.foundr.com/startdollartrial

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

→ Starting from scratch? Apply here →

https://foundr.com/pages/coaching-start-application

→ Already have a store? Apply here →

https://foundr.com/pages/coaching-growth-application

CONNECT WITH NATHAN CHAN

Instagram → https://www.instagram.com/nathanchan

LinkedIn → https://www.linkedin.com/in/nathanhchan/

CONNECT WITH SUNEERA MADHANI

Website → https://staxpayments.com/

Instagram → https://www.instagram.com/suneeramadhani/

LinkedIn → https://www.linkedin.com/in/suneeramadhani/

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES

YouTube → https://bit.ly/2uyvzdt

Website → https://www.foundr.com

Instagram → https://www.instagram.com/foundr/

Facebook → https://www.facebook.com/foundr

Twitter → https://www.twitter.com/foundr

LinkedIn → https://www.linkedin.com/company/foundr/

Podcast → https://www.foundr.com/podcast