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In 2015, Chipotle was the fast-casual restaurant industry's gold standard, with double-digit growth quarter after quarter. But with several cases of E. coli and norovirus in the fall of 2015, that all came crashing down. The company's comeback has been a bumpy ride to say the least, but new CEO Brian Niccol, who joined the company from Taco Bell in March 2018, has helped right the ship and get Chipotle back to growing again.
In this exclusive conversation with QSR editor Sam Oches, Niccol explains how his experience from Taco Bell has helped inform his decisions at Chipotle, how the digital revolution is making the Chipotle experience easier than ever, and how he's preparing the company for bigger things ahead.
QSR Magazine information
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QSRmagazine.com
Have feedback or interview suggestions? Email us at [email protected].
4.7
4040 ratings
In 2015, Chipotle was the fast-casual restaurant industry's gold standard, with double-digit growth quarter after quarter. But with several cases of E. coli and norovirus in the fall of 2015, that all came crashing down. The company's comeback has been a bumpy ride to say the least, but new CEO Brian Niccol, who joined the company from Taco Bell in March 2018, has helped right the ship and get Chipotle back to growing again.
In this exclusive conversation with QSR editor Sam Oches, Niccol explains how his experience from Taco Bell has helped inform his decisions at Chipotle, how the digital revolution is making the Chipotle experience easier than ever, and how he's preparing the company for bigger things ahead.
QSR Magazine information
Facebook | Twitter | Instagram | LinkedIn
QSRmagazine.com
Have feedback or interview suggestions? Email us at [email protected].
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