How the heck are you supposed to stand out these days? It's crowded out there, and if you're an entrepreneur, the pressure to stand out is no joke.

If you're suffering from clone syndrome, you're actually prohibiting your potential clients and customers from finding you.

I sat down with Mallika Malhotra of MIkiFoto + Co to ask her about her branding expertise. She's a brand photographer, branding mentor and author of The Brand Photography Playbook.

She's a strong believer in getting out of your comfort zone, taking action and implementing ideas, after all, women are leaders.

We also talk about how often you should freshen up your brand. As a business owner, it's your job to make sure your message is consistently relevant. I love how she talks about your brand as a living breathing representation of you. It's not something you set up once and leave alone for years at a time. How does it represent you? Why does it represent you and how can you make sure that representation stays relevant?

Mallika even shares how she's evolved her own brand, which is pretty cool, because it's the same for all of us right? Our brand is an organic changing thing that moves with us as we grow.

Finally, we'll also talk about how to avoid being a schizophrenic in your branding by changing too quickly, following every single trend and confusing your audience. (Which is a disaster for your bottom line.)