Marketing is tricky but if you find and target the customers that are most valuable to you it will pay dividends. Find out who your target is, locate them and market to them. In this episode we discuss the massive advantage being likable affords, adding value first, creating content and focusing on your wheelhouse. We also answer a great question from the last episode about the risk associated with the 80/20 rule and focusing on the 20% of your customers who generate 80% of your profit.