Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!

And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast.

If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the largest horse-related trade show in North America—and a fall event in West Springfield, Massachusetts. If you have a horse business selling products, it’s definitely worth checking out. And if you are looking to build the education arm of your business, they’re always accepting presenter applications.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/133

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.