Today I talk to Samantha Brett, the founder behind the cult skincare brand Naked Sundays! Despite being a best-selling author and television reporter on the iconic breakfast show Sunrise, Sam didn’t reveal herself as the founder until 8 months after launch! Despite that, Naked Sundays sold $100k in the first 4 weeks, and achieved 7 figures in their first year. Naked Sundays is Australia’s first completely invisible over-makeup sunscreen mist. This glow mist now sells one every minute globally! We're going to talk about how day job led to her creating her business, and how she grew this big brand from the ground up in such a short period of time.

@naked_sundays @samantha_brett @thelazyceo_podcast

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