In this episode, our host, Martin, dives into the world of cognitive biases that shape the beliefs of both health professionals and those seeking chiropractic care. As university-educated health professionals, we often pride ourselves on thinking 'correctly,' but the influence literature tells a different story – our thinking is inherently biased.

Martin explores a groundbreaking new paper that unveils the six key biases influencing our perceptions. Why is this crucial? Because if you aspire to broaden the reach and impact of chiropractic care, understanding and navigating these biases is paramount. The key lies in communicating effectively, aligning with the biases of both your patients and yourself.

Join Martin as he unravels the mysteries behind these biases and demonstrates how this newfound awareness can revolutionize the way we communicate the profound value of chiropractic. It's not just about delivering information; it's about connecting with individuals on a level that resonates with their unique cognitive framework.

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