There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related.

Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a successful equine business rebrand. 

That's why I'm so grateful for Chris Stein, President of Ely & Walker, home of Western brands such as Ely Cattleman, Cumberland Outfitters and now Cowboygirl with country singer Jenna Paulette.

Chris was previously on the podcast for episodes 74 and 75 to dive into the art and practice of selling. At the time, he was the National Sales Manager at Justin Boots. Now, Chris is joining us about two years after becoming the President of Ely & Walker where he’s been breathing new life into a century-old Western brand.

You may not be heading up a legendary brand, but the principles and insights Chris shares in this interview will help guide you through any rebranding or transition process. You’ll get specific steps you can take to honor your current and past clients and customers while moving in a new direction. All so you can do more of what you love in the equine industry!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/150

Take the Reins 1:1 Coaching → Stormlily.com/reins

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.