You may have heard the concept that keeping a client is always easier than booking a new one - and there's a reason for that! Nurturing your existing family photography clients means making them feel seen and heard beyond the session itself. When you can find unexpected or particularly thoughtful ways to do that, you capitalize on the opportunity to not just build relationship, but to foster relationship that will continue to snowball. 

The statistics from current research about nurturing lead generation and conversion are pretty staggering. This is a piece that can't be ignored, but nurturing your family photography clients is actually a really fun way to market and a beautiful way to run a business. 

In this episode, I'm sharing 6 things I've done or currently do to nurture family clients and ways you can integrate these or similar ideas into your client nurturing strategy, too - whether you have 2 or 200 of them! 

// Links mentioned // 

Moo: (postcards for birthdays) https://www.moo.com

Sprout Studio: (client galleries) https://www.trysproutstudio.com/?via=leah

Flodesk: https://flodesk.com/c/O75MQU

The Firefly Letters: https://www.leahoconnell.com/newsletter

Free Audio Training on Posing tips for endless variety (and access to my photographer specific email list) - https://www.leahoconnell.com/posing

Right track audits : https://www.leahoconnell.com/righttrack