How'd She Do That?

60. Annette Azan: Founder of Nuudii System


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On today's episode of How'd She Do That? host Emily Landers welcomes Nuudii System's Founder, Annette Azan, onto the podcast!

Nuudii’s unique double strap system can be worn 12+ ways, offering maximum versatility to any shape. This innovation for undergarments is the brainchild of Annette, who is a 25-year veteran of the fashion industry. The first Nuudii was born out of her desire to find something she could wear under her sheer wedding dress in 2011. There was nothing on the market that afforded a light look and feel. Her passion for championing women to reclaim and embrace their shape is a revolution for many.

Nuudii System is a proud woman-founded, women-led business - built with the help of a strong team and co-creation from over 500+ women, ages 16 to 94. Their mission is to make lives easier, wardrobe choices broader, and allow women to reconnect with their bodies and foster emotional and physical wellbeing.

We're so excited for you to listen to today's episode and know you'll likely want to send it to a friend!

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How'd She Do That?By Emily Landers

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