In this latest episode of Vulcan7 Coaches and Mentors, we interview real estate broker Michael Ferraro about scaling a business in the luxury space. Ferraro shares his journey from being an elementary school teacher and swim coach to becoming a successful real estate broker specializing in high-end properties. He emphasizes the importance of mindset and confidence when aiming for higher price points and discusses the skills and strategies needed to succeed in the luxury market. Ferraro also talks about the role of content creation, social media, and networking in attracting clients and maintaining relationships. He mentions that he is in the process of developing a masterclass and encourages agents to stay tuned for future opportunities to learn from him and other industry experts.