In episode 602, Petranka Atanasova teaches us how to grow rapidly on Instagram, sharing the strategy that she used to gain over 100,000 followers in just four months.

Petranka is an ex-professional chef turned food blogger and content creator! She shares easy vegan and vegetarian recipes for busy people who are beginners at plant-based cooking.

In this episode, you’ll learn Petranka's strategies for creating engaging reels and developing a successful content series that resonates with her audience. The episode also covers the mindset shift Petranka underwent to achieve this rapid growth and provides practical tips for food bloggers looking to expand their Instagram presence.

Key points discussed:

- Establish authority: Use a strong hook at the beginning of your videos to immediately establish your expertise and credibility with your audience.

- Prioritize visual appeal: Start your videos with movement or an eye-catching visual to capture viewers' attention in the first few seconds.

- Provide digestible value: Deliver information and tips in a simple, easy-to-understand way, avoiding overwhelming your audience with too many details.

- Experiment with content: Try different video styles and formats to see what resonates best with your audience, then duplicate the successful ones.

- Maintain consistency: Develop a posting schedule that works for you, even if it means reducing the frequency, to ensure you can sustain your content creation.

- Leverage analytics: Use Instagram's analytics to determine the best times to post for your specific niche and target audience.

- Build a supportive network: Surround yourself with a network of peers and mentors who can provide feedback and encouragement to help you grow.

- Shift your mindset: Focus on providing value and engaging with your audience, rather than solely chasing views and follower counts.

- Keep clips concise: Aim for short, fast-paced video clips to maintain viewer attention and keep your content dynamic.

- Embrace the journey: Trust that the path will become clear as you take action, rather than trying to have everything figured out from the start.

Connect with Petranka Atanasova

Website | Instagram