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602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch
Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch.
In this episode, I break down the fundamentals you can lift straight into your next product launch or Black Friday promo: how to think like a founder (not an influencer), engineer your unit economics, and turn months of value-led content into a movement people want to be part of—before you ever make the ask.
Here’s what you’ll take away:
• Launch like a founder: plan, test, and engineer every touchpoint (not just “post & hope”)
• Positioning > polishing: sell the category and the community, not just the product
• Pre-launch depth: stack 3–6 months of value to build goodwill, trust, and demand
• Make the math work: VIPs, bulk buys, and upsells that liquidate ad spend
• Content as R&D: use social to test hooks, angles, & offers long before launch day
• Audience size isn’t everything: relationships and belief beat raw follower count
If you apply even one of these to your next launch—especially dialing positioning and pre-launch—you’ll see a lift in conversion, revenue, and long-tail demand.
Want to listen to our episode with Alex Hormozi? → https://
megaphone.link/YAP7042297298
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
BOOST REVENUE WITHOUT MORE ADS
We use Aftersell for simple post-purchase offers that lift sales fast.
https://try.aftersell.app/ptiz4gnmvff7 to get started.
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
View all episodes
By Foundr Media
4.9
562562 ratings
Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch.
In this episode, I break down the fundamentals you can lift straight into your next product launch or Black Friday promo: how to think like a founder (not an influencer), engineer your unit economics, and turn months of value-led content into a movement people want to be part of—before you ever make the ask.
Here’s what you’ll take away:
• Launch like a founder: plan, test, and engineer every touchpoint (not just “post & hope”)
• Positioning > polishing: sell the category and the community, not just the product
• Pre-launch depth: stack 3–6 months of value to build goodwill, trust, and demand
• Make the math work: VIPs, bulk buys, and upsells that liquidate ad spend
• Content as R&D: use social to test hooks, angles, & offers long before launch day
• Audience size isn’t everything: relationships and belief beat raw follower count
If you apply even one of these to your next launch—especially dialing positioning and pre-launch—you’ll see a lift in conversion, revenue, and long-tail demand.
Want to listen to our episode with Alex Hormozi? → https://
megaphone.link/YAP7042297298
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
BOOST REVENUE WITHOUT MORE ADS
We use Aftersell for simple post-purchase offers that lift sales fast.
https://try.aftersell.app/ptiz4gnmvff7 to get started.
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
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