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606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently
It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves.
In this episode, I share my final Black Friday checklist after 10 years of running campaigns for Foundr and other brands. You’ll learn exactly what the most successful ecommerce stores are doing one week out to build anticipation, maximize conversions, and protect their margins without relying on panic discounts.
Here’s what you’ll take away:
• How to build hype and anticipation before the day even starts
• Why you should focus on warm traffic, not paid ads, in the final stretch
• How to create smart offers that protect your brand and boost AOV
• The technical checks that prevent you from losing sales (especially on mobile)
• Why keeping it simple and consistent beats complicated campaigns
• The post–Black Friday Christmas urgency play most brands forget
If you’re still scrambling to finalize your campaign, this episode will give you a clear, actionable plan to make this your most profitable Black Friday yet.
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
WANT TO TAKE ADVANTAGE OF OUR BLACK FRIDAY SALE?
Just head to http://foundr.com/bfcm
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
BOOST REVENUE WITHOUT MORE ADS
We use Aftersell for simple post-purchase offers that lift sales fast.
https://try.aftersell.app/ptiz4gnmvff7 to get started.
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
View all episodes
By Foundr Media
4.9
564564 ratings
It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves.
In this episode, I share my final Black Friday checklist after 10 years of running campaigns for Foundr and other brands. You’ll learn exactly what the most successful ecommerce stores are doing one week out to build anticipation, maximize conversions, and protect their margins without relying on panic discounts.
Here’s what you’ll take away:
• How to build hype and anticipation before the day even starts
• Why you should focus on warm traffic, not paid ads, in the final stretch
• How to create smart offers that protect your brand and boost AOV
• The technical checks that prevent you from losing sales (especially on mobile)
• Why keeping it simple and consistent beats complicated campaigns
• The post–Black Friday Christmas urgency play most brands forget
If you’re still scrambling to finalize your campaign, this episode will give you a clear, actionable plan to make this your most profitable Black Friday yet.
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
WANT TO TAKE ADVANTAGE OF OUR BLACK FRIDAY SALE?
Just head to http://foundr.com/bfcm
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
BOOST REVENUE WITHOUT MORE ADS
We use Aftersell for simple post-purchase offers that lift sales fast.
https://try.aftersell.app/ptiz4gnmvff7 to get started.
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
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