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609: From $0 to $20M in 3 Years Selling Suppliments | Damien Fitzpatrick
From professional rugby player to successful entrepreneur, Damien
Fitzpatrick built a sports recovery brand trusted by elite athletes
around the world.
In this interview, Damien shares how he went from the highs and lows of a
professional sports career to creating Pillar Performance, a
multimillion-dollar supplement company now used by Olympians and major
sports teams.
Discover how he turned an untapped niche into a global opportunity,
scaled distribution in Australia and the U.S., and built a brand that
dominates the high-performance nutrition category.
What you’ll learn in this interview:
• How Damien transitioned from athlete to entrepreneur
• The painful injury that inspired the idea for Pillar Performance
• How he built trust and credibility in a skeptical market
• Why focusing on a niche audience first accelerated growth
• The marketing and retail strategies that fuelled their global
expansion
• What founders can learn from elite athletes about resilience and
mindset
• How to use brand positioning to stand out in a saturated supplements
market
By the end of this episode, you’ll learn how to identify a niche,
validate demand, and build a trusted brand from scratch—straight from a
founder who’s lived both the athlete and entrepreneur journey.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend
with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here →
https://foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
CONNECT WITH DAMIEN FITZPATRICK
Website → https://pillarperformance.shop/
Instagram → https://www.instagram.com/damienfitzpatrick/
LinkedIn → https://www.linkedin.com/in/damien-fitzpatrick-a27443114
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
View all episodes
By Foundr Media
4.9
562562 ratings
From professional rugby player to successful entrepreneur, Damien
Fitzpatrick built a sports recovery brand trusted by elite athletes
around the world.
In this interview, Damien shares how he went from the highs and lows of a
professional sports career to creating Pillar Performance, a
multimillion-dollar supplement company now used by Olympians and major
sports teams.
Discover how he turned an untapped niche into a global opportunity,
scaled distribution in Australia and the U.S., and built a brand that
dominates the high-performance nutrition category.
What you’ll learn in this interview:
• How Damien transitioned from athlete to entrepreneur
• The painful injury that inspired the idea for Pillar Performance
• How he built trust and credibility in a skeptical market
• Why focusing on a niche audience first accelerated growth
• The marketing and retail strategies that fuelled their global
expansion
• What founders can learn from elite athletes about resilience and
mindset
• How to use brand positioning to stand out in a saturated supplements
market
By the end of this episode, you’ll learn how to identify a niche,
validate demand, and build a trusted brand from scratch—straight from a
founder who’s lived both the athlete and entrepreneur journey.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend
with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here →
https://foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
CONNECT WITH DAMIEN FITZPATRICK
Website → https://pillarperformance.shop/
Instagram → https://www.instagram.com/damienfitzpatrick/
LinkedIn → https://www.linkedin.com/in/damien-fitzpatrick-a27443114
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
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