Sign up to save your podcasts
Or
Share 613: Why Most Beauty Brands Fail - and How to Beat The Rest | DIBS Beauty Founder
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
613: Why Most Beauty Brands Fail - and How to Beat The Rest | DIBS Beauty Founder
DIBS Beauty went from zero to one of America’s fastest-growing makeup
brands in just four years, with founder Jeff Lee scaling the business
into the mid–8 figures and landing a top spot on the Inc. 5000.
In this interview, Jeff breaks down the strategy behind their explosive
growth, the creator-led launch that built a 20,000-person waitlist, and
how DIBS is winning in one of the most competitive categories in
ecommerce.
You’ll hear exactly how Jeff built a 50-state beauty brand, expanded
into retail with precision, and created a customer base with a 60%+
90-day repurchase rate — all while keeping a founder-led obsession with
product, community, and customers.
What you’ll learn in this interview:
• The exact social strategy that built a 20,000-person waitlist
pre-launch
• Why creator-led distribution outranked traditional paid marketing
• How DIBS achieved a 60%+ 90-day repurchase rate
• The retail playbook behind their breakout performance in Ulta and
Revolve
• How Jeff validates product–market fit using creator metrics and
in-store behaviour
• Why “comfortable inauthenticity” beats the current social media
playbook
• What founders get wrong about community building
• How to hire, structure, and scale a team at hypergrowth speed
• The real dark side of entrepreneurship that nobody talks about
• Jeff’s approach to AI, product discovery, and future-proofing your
brand
This episode is a masterclass for founders building in ecommerce,
beauty, or any saturated category. You’ll walk away with a clear
understanding of how to launch, differentiate, and scale a brand using
content, retail expansion, and customer-obsessed execution.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend
with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here →
https://foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
CONNECT WITH JEFF LEE
Instagram → https://www.instagram.com/jefflee108/
LinkedIn → https://www.linkedin.com/in/jefflee108/
DIBS Beauty → https://dibsbeauty.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
View all episodes
By Foundr Media
4.9
562562 ratings
DIBS Beauty went from zero to one of America’s fastest-growing makeup
brands in just four years, with founder Jeff Lee scaling the business
into the mid–8 figures and landing a top spot on the Inc. 5000.
In this interview, Jeff breaks down the strategy behind their explosive
growth, the creator-led launch that built a 20,000-person waitlist, and
how DIBS is winning in one of the most competitive categories in
ecommerce.
You’ll hear exactly how Jeff built a 50-state beauty brand, expanded
into retail with precision, and created a customer base with a 60%+
90-day repurchase rate — all while keeping a founder-led obsession with
product, community, and customers.
What you’ll learn in this interview:
• The exact social strategy that built a 20,000-person waitlist
pre-launch
• Why creator-led distribution outranked traditional paid marketing
• How DIBS achieved a 60%+ 90-day repurchase rate
• The retail playbook behind their breakout performance in Ulta and
Revolve
• How Jeff validates product–market fit using creator metrics and
in-store behaviour
• Why “comfortable inauthenticity” beats the current social media
playbook
• What founders get wrong about community building
• How to hire, structure, and scale a team at hypergrowth speed
• The real dark side of entrepreneurship that nobody talks about
• Jeff’s approach to AI, product discovery, and future-proofing your
brand
This episode is a masterclass for founders building in ecommerce,
beauty, or any saturated category. You’ll walk away with a clear
understanding of how to launch, differentiate, and scale a brand using
content, retail expansion, and customer-obsessed execution.
SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend
with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → https://www.foundr.com/startdollartrial
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here →
https://foundr.com/pages/coaching-growth-application
CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
CONNECT WITH JEFF LEE
Instagram → https://www.instagram.com/jefflee108/
LinkedIn → https://www.linkedin.com/in/jefflee108/
DIBS Beauty → https://dibsbeauty.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → https://bit.ly/2uyvzdt
Website → https://www.foundr.com
Instagram → https://www.instagram.com/foundr/
Facebook → https://www.facebook.com/foundr
Twitter → https://www.twitter.com/foundr
LinkedIn → https://www.linkedin.com/company/foundr/
Podcast → https://www.foundr.com/podcast
More shows like The Foundr Podcast with Nathan Chan
View all
The Smart Passive Income Online Business and Blogging Podcast
3,444 Listeners
The GaryVee Audio Experience
16,835 Listeners
Capitalism.com with Ryan Daniel Moran
727 Listeners
Shopify Masters
381 Listeners
Entrepreneurs on Fire
3,828 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,265 Listeners
The Martell Method w/ Dan Martell
573 Listeners
The Game with Alex Hormozi
4,453 Listeners
The Diary Of A CEO with Steven Bartlett
8,494 Listeners
My First Million
2,654 Listeners
The Startup Ideas Podcast
204 Listeners
The UpFlip Podcast
252 Listeners
Build with Leila Hormozi
928 Listeners
Moneywise
654 Listeners
BigDeal
907 Listeners