Andi Govindia has gone through three accelerators on her start-up journey. This helped her build a business model, find co-founders and get her first major clients.

Andi leads Riviter, a visual search company that uses AI to predict fashion and beauty trends, and counts L'Oreal amongst its clients.

If you're interested in entrepreneurship and how non-technical founders can succeed in tech, this one is for you.

Learning notes from this episode:

• Use Effectual Logic: ask yourself what the simplest and laziest way is for you to solve a problem. The simplest way is often imperfect, but results matter more than perfection.
• If you are applying for accelerators, link their speciality to your current needs. Andi participated in Chicago Booth's New Venture Challenge, Plug & Play and Founders Factory. Each accelerator has different strengths, and Andi used them for different purposes.
• Andi collaborated with her co-founders for a year before they made their agreement official. It is important to really get to know the people you are going to have a long term business partnership with.

If you want to learn the system Sophia used to raise $1 million for her tech venture as a non-technical founder, join the Fundraising For Non-Technical Founders Workshop on 19 September.

Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.

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