In this episode of The Kara Goldin Show, we sit down with Sharon Price John, the visionary CEO of Build-A-Bear Workshop. Since taking the helm in 2013, Sharon has transformed Build-A-Bear from a beloved retail brand into a global powerhouse, expanding into e-commerce, entertainment, and licensing—all while keeping its core mission to "add a little more heart to life" at the forefront.
Sharon shares her insights on leading through challenges like the retail apocalypse and the pandemic, the power of storytelling in building emotional connections with customers, and how she has kept the magic of Build-A-Bear alive for new generations. We also explore highlights from her Amazon #1 Best Seller, Stories & Heart: Unlock the Power of Personal Stories to Create a Life You Love, and discuss how personal narratives can inspire meaningful change in both life and leadership.
Whether you’re a fan of Build-A-Bear, an aspiring entrepreneur, or simply someone looking for inspiration, this episode is packed with wisdom and heart. Don’t miss it! Tune in now on The Kara Goldin Show!

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Sharon Price John and Build-A-Bear:
https://www.instagram.com/buildabear/
https://www.twitter.com/buildabear
https://www.facebook.com/Buildabear/
https://www.linkedin.com/company/build-a-bear-workshop/
https://www.buildabear.com/

Sponsored By:

Connecteam -Enjoy a 14-day free trial with no credit card needed. Open an account today at Connecteam.com

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/629